Coaching Style:
Spotlight on Commitment

RICK SCHWARTZ

President
Expanding Horizons
Denver, Colorado

Hometown
Columbus, Ohio

Number of Years in Sales and Training
20

Most Important Lesson Learned
You are either working your own plan or someone else's!

Biggest Professional Challenge
Realizing that, as a trainer, I am sometimes more committed to the professional growth of others than they are to themselves.

Inspiration
I am inspired by people who recognize their dreams and goals, build realistic plans that allow fulfillment, and work those plans daily. They control their futures.

Personal Goal
My personal goal is to help myself, and others grow personally and professionally . . . to reach a level in life where material needs are replaced by intellectual and emotional satisfaction.

Words to Live By
He looked for the best in others, gave the best he could, and left the Earth better than he found it.

Why I recommend Expanding Horizons
Professional selling, when done properly, is the toughest, most challenging profession one can pursue. We determined that traditional sales methods were build out of a willingness to play another's game, which we were unwilling to do. To bring selling and sales people to the proper level of respect required expertise and effort that traditional sales training was unable to produce. Our system is the only process for selling (non-traditional) and the only process for training (ongoing reinforcement and support that enables behavioral change over time) that exists in the marketplace which teaches sales pros to treat prospects and themselves with the respect each deserves.

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COACHING STYLE

As a coach, my style consists of being proactive, nurturing, consistent, and client focused. This style involves creating and developing a strong rapport and bond that grows into a client /coach trust relationship.

To be able to develop a good working environment, I find out how the client communicates, and if at all possible their personality style, enabling me to adapt to that style, and begin the type of relationship that forms the bond necessary to begin a coaching alliance.

To be effective as a coach my philosophy has always been rooted on "YOU CENTERED" not "I" CENTERED". All focus must start with the client so that they can feel comfortable with the concept that they have a business coach and they can be open and honest with that person.

Within a short time, as coach and client begin their relationship and a few "WINS" occur, the rapport builds, the trust builds and the client begins to move forward with some confidence and some conviction. As time and contact between coach and client continue the bond becomes stronger and a higher degree of conviction and confidence also develops.

My coaching style works better with "Right Brain" thinkers then left. Sometimes in a coaching session, things get fast and furious with ideas and concepts the right brain individual easily can assimilate and more be susceptible to challenge and innovation. The right brain thinker is less likely to analyze and more likely to take action sooner. These people tend to think fast on their feet and in business will take risks, be creative, and try new things to achieve their goals and be more successful.

I have learned to be highly intuitive and listen very closely for tonality, their use of words and have been able to " read" a client while on the phone during a coaching session. This skill helps the client stay focused and minimize straying off the subject; and helps me from accepting excuses for poor behavior. They soon learn that I am not the "YES " man or just a shoulder to "whine" on. Results, solutions, growth, and consistent behavior need to be focal points.

The client must be committed; failure is not an option. They must be willing to be held accountable for their behaviors and goals, committed to their future and be willing to "do what it takes" to be successful.

We will set up at minimum one call per week, more if needed. The client must come to the table with their agenda so that the time spent can be used productively. I stay pro-active and if the client does not call or misses an appointment, I will contact them and not sit around waiting. At times the lack of contact can be a "Red flag" and needs to be addressed.

Coaching takes passion, understanding and commitment on the part of the coach. As a coach I believe most clients have a great deal of uncertainty and fear. We deal with real people in real life business situations. At times the client is fragile and needs nurturing, yet the handling must be strong, with conviction and focus. An effective coach cannot be distracted from the goals set forth by the client.

TEACHING STYLE: As far as a selling system is concerned, the client needs to understand that it not "BRAIN SURGERY" and that by trusting their instincts in a sales call along with the knowledge they have gained in training things will be OK even if the sale does not close. The important thing to remember is "some will, some won't, so what…Next.

I try to keep the client in a selling system with pre briefing and debriefing of their sales calls. I use role-playing throughout the system, compartment, by compartment. In pre brief we will set up various scenarios that could happen during the call. I will gather the necessary information needed about the call to use my experience and knowledge and develop a call as realistic as possible to role-play. In the debriefing, we will again go through the system and dissect the areas where things may have or have not happened, and again role-play. If the call is a success it's still necessary to debrief. This adds more reinforcement to the training.

I like to keep coaching uncomplicated and as the client gets better and better the addition of more techniques and "moves" are added so as not to over load them. Changing old "behaviors" and replacing them with new concepts and strategies is challenging at the least. Keeping things simple and building on that process give the client the time needed to become a product of their training.

I know the hardest thing for new clients is to have consistent behavior in line with their training. Therefore I always check what they are doing as far as proactive behavior is concerned, and keep reinforcing the concept that good behavior converts to growing success. Accountability and commitment will develop strong conviction and with strong conviction comes SUCCESS.

SUMMARY: The following points summarize the style above.

  1. Nurturing
  2. Consistency
  3. Commitment
  4. Convictions
  5. Accountability
  6. Goal setting
  7. Pre-briefing
  8. Debriefing
  9. Teach and tell when needed
  10. Question so they discover for themselves
  11. Provide a sounding board
  12. Unconditional support
  13. Help them gain greater clarity with new behavior and techniques
  14. Most of all begin with helping them maintain a good attitude about themselves, their company, their marketplace and their goals

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